NEW DIGITAL ADVERTISING MEDIUM
Allow you, the advertiser, to make the most out of the time spent by travelers to get your digital VIDEO AD message heard
CUSTOM FIT YOUR AD CONTENT
Tailored information provides better customer relationship by strengthening brand recognition and establishing a basis for consumer product bonding – Essential in today’s marketplace.
PricewaterhouseCoopers reports that conventional print advertising revenues will decline from $2.7 billion to $1.7 billion by 2017 – a one-billion dollars loss. Where is the money going? It is going to the mobile advertising market.
A LARGE SELECTION OF OPTIONS
Traveling passengers can select to watch from a number of movies, see what local areas have to offer plus have the ability to take advantage of downloadable coupons or deals from our sponsors or advertisers.
INFOTAINMENT WITH QUALITY
Providing Advanced Multimedia Advertising Streaming Services and Entertainment
YFiChannel – Let’s Connect multimedia broadcaster solution provides high-quality smooth streaming infotainment on demand with no internet connection via a wireless LAN to passengers’ personal WiFi enabled devices.
Advertisers can take advantage of this unique service to deliver digital video content to captive traveling audiences.
Consumers Driving the Digital Uptake: The Economic Value of Advertising-based Services for Consumers
Almost all of the services that they use regularly—from local news and maps to gaming, music and video—are free, funded largely by online advertising.
Digital advertising is essentially ubiquitous and most consumers recall seeing 15-20 digital ads each week.
Digital advertising is widely accepted by modern consumers with widespread understanding of the ad-supported free content model and a clear preference for ad-supported free content over paying for ad-free content.
Consumers see their lives as intertwined with technology. They are more likely to own smart phones and a number of other digital devices.
An attractive aspect of mobile advertising is the potential for high engagement and personalization. Every mobile device is linked to an individual and is always on hand, meaning that connected devices are accessible through all the hours of the media day and have great immediacy. Mobile is a communication channel and as such is highly interactive and is effective in adding interactivity to other media that are not interactive in themselves. Mobile also presents opportunities for better alignment of the advertising message with its intended audience.
The budgets being allocated to mobile advertising are in a very healthy state with companies currently spending $50-$150,000 per annum on mobile advertising with 7% allocating in excess of $300,000 per annum. However, the majority are at the lower end of the budget spectrum spending under $50,000 a year on mobile advertising.